A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV

Premium brands and local political groups were duped, according to Pixalate

the roku logo with a butterfly on it
All of the apps suspected of fraud listed Monarch Ads as one of their monetization partners. Photo Illustration: Trent Joaquin; Sources: Roku, Getty Images

Roku has yet again found itself at the center of an ad fraud scheme that likely cost premium brands and political advertisers upwards of seven figures, according to new research from Pixalate.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.