STUDY: Global Social Media Ad Spend to Reach Nearly $36B in 2017

Global ad spending on social media will total $23.68 billion this year and reach $35.98 billion by 2017, accounting for 16 percent of all digital ad spending worldwide, according to the latest projections from eMarketer.

SocialNetworkIconsGlobal ad spending on social media will total $23.68 billion this year and reach $35.98 billion by 2017, accounting for 16 percent of all digital ad spending worldwide, according to the latest projections from digital consultancy eMarketer.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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