Adweek Adweek Logo
Performance Marketing The Adweek 50 Direct Mail Marketing Email Marketing Experiential Mobile Out of Home Search Engine Marketing Search Engine Optimization
Performance Marketing
Performance Marketing The Adweek 50 Direct Mail Marketing Email Marketing Experiential Mobile Out of Home Search Engine Marketing Search Engine Optimization

B-to-B

An Effective Email Follow-up Tactic for Unresponsive Prospects

Headshot of Jeff Molander
By Jeff Molander

October 4, 2018

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

We love when successful meetings happen. But then prospects stop responding to emails and voicemails. It makes no sense. Because when good meetings end, prospects are enthusiastic. They show interest in meeting again to go deeper into your solution to their challenge. But suddenly, and without reason, crickets. Now what? Time for an effective email follow-up for unresponsive prospects.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Jeff Molander

Jeff Molander

Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers 'from cold,' speeding them toward qualification.

Recommended articles
Popular Now
  1. Jones Soda Launches ‘Full Flavor, Full Dose’ Soft Drinks With a Cannabis Kick
  2. Non-Drinkers Are Struggling in an Agency World That Relies on Alcohol
  3. The Unavoidable Role for Brands in the Battle Over Abortion Rights
  4. BeReal: How to Delete a Post
  5. TikTok: How to View Your Watch History
Upcoming Webinars
  • AI-Powered Web Accessibility for Agencies Tuesday, June 28, 2022
  • Get Your CTV Campaigns in Shape for Summer Wednesday, June 29, 2022
  • How Dark Social Can Brighten Marketing’s Cookieless Future Thursday, June 30, 2022
  • Using Data to Tell Your Story Tuesday, July 12, 2022
  • Is Data Really Making Your Personalized Email Simpler? Tuesday, July 19, 2022
Related Articles
Performance Marketing

Sales and Marketing Automation: Explaining the Differenceicon-image

By Jeff Molander

Performance Marketing

5 Elements to Avoid in Your InMail Campaignsicon-image

By Jeff Molander

Performance Marketing

Update Your LinkedIn Sales Navigator Best Practicesicon-image

By Jeff Molander

Performance Marketing

Should You Be Cold Calling When ‘Social Selling’?icon-image

By Jeff Molander

Microlearning
View All

Do You Know How to Reach, Engage and Delight Connected Consumers?

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

Targeting People, Not Profiles

You Might Like

3 Reasons to Stop Paying Influencers Based on Follower Counts

By Pierre Cassuto, CMO, Humanz

Affiliate Marketing Reimagined

By Awin

For Travel Brands, Customer Loyalty Is Up for Grabs

By Colleen Coulter

The Evolving Conversation on Health and Wellness

By Twitter

Adweek Logo

Adweek is the leading source of news and insight serving the brand marketing ecosystem.

About

  • About Us
  • Contact Us
  • Media Kit
  • Editorial Cal
  • Sponsor Content
  • Jobs at Adweek

Subscriptions

  • Subscription Options
  • Digital App
  • FAQs
  • Newsletters
  • Customer Service

Events

  • Awards
  • Adweek Events
  • Webinars
  • On-Demand Webinars
  • Trophies / Awards / Seals

Publications

  • Adweek Blog Network
  • Adweek Podcast Network
  • RSS
  • Back Issues
  • Reprints / E-Prints
©2022 Adweek - All Rights Reserved.
  • Do not sell my personal information
  • Terms of Use
  • Privacy Policy
Clickable icon to open social sharing icons
Clickable icon to share the page on Facebook Clickable icon to share the page on Twitter Clickable icon to share the page on LinkedIn Clickable icon to share the page on Facebook Messenger Clickable icon to share via Email Clickable icon to share via Email
Clickable icon to share via Email