Editor's Letter: Modern Sales Takes a Community-Oriented Approach

Understanding customers’ experiences is an all-hands effort

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

In the year that we’ve co-created the Digital Transformation Playbook with Accenture Interactive, we’ve touched on a wide host of topics and themes that are shaping the modern—and future—art and science of marketing. It has been an expanding year and I can safely say that both partners learned a great deal about the shifting industry at large and different approaches to our own marketing, creative and editorial.

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This story first appeared in the November 12, 2018, issue of Adweek magazine. Click here to subscribe.