Creative Advertising

Eclipsed in My Mailbox

Headshot of Chet Dalzell
By Chet Dalzell

Great American Eclipses are fairly limited – so this August 21 rarity in nature creates a unique opportunity for kids in science classes and, of course, marketers.

The New York real estate market is bubbly and competitive. Unlike near my childhood hometown in Nebraska, there will be no total blockage of the sun in Manhattan, only a partial eclipse.

But that didn’t stop a local real estate agent team from sending me a mailer with dimensional “Eclipse Shades” with a note:

“Hold on to these glasses for the solar eclipse on the afternoon of August 21st.

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Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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