Facebook's Partnership With eBay Will Bring It Ad-Targetable Data on What Users "Want" and "Own"

Today at the PayPal Innovate conference in San Francisco, eBay and Facebook announced a partnership to integrate the Open Graph protocol into eBay’s ecommerce platforms X.commerce, Magento and GSI. Merchants will be able to easily add Facebook sharing option to their sites, including new “want” and “own” buttons that will give customers more flexibility to express their connection with products than the Like button.