Multichannel Integration

Early Results of Our Omnichannel Marketing Survey

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By Thorin McGee

While our “2018 Omnichannel Marketing Survey” is still ongoing — we’ve only sent out the first of at least three emails for it, with another coming out today — the early results are surprising. Far from being a retail-only issue, over 75 percent of respondents say the omnichannel customer experience is important in their industries.

What’s more, only 6 percent of respondents so far are in the retail/e-tail sector; more responses are coming from a host of other industries, from non-profits to CPG to financial services in both B2B and B2C.

So

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Thorin McGee

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

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