3 Marketing Tactics for Credit Unions to Win Over Millennials
Credit unions offer a better deal for Millennials than any other financial institution, but to win them over, your marketing must embody and convey those advantages.
The Grand Reopening of the U.S. Economy Will Happen, Plan for It
We are in uncharted territory, much as we were in previous economic downturns and recessions. Yet, do know, another expansion will follow … eventually. There will be a grand reopening [...]
Optichannel Marketing Campaigns Get an Additional Boost With Direct Mail
Not every brand has a big brand's marketing resources. Here's are two case studies in how optichannel marketing is being used at a more reasonable level of investment by real, [...]
Direct Mail Planning for Your 2020 Marketing Goals
As we start the new year, direct mail planning is essential. The strategies we used in 2019 need updates to be more effective in 2020. According to the DMA, direct [...]
Why Include Direct Mail In Optichannel Marketing?
Direct mail is highly effective on its own; however, when you combine it with other marketing channels, it gets even better. Demand Metric, in partnership with PFL, conducted a benchmark [...]
The Secrets Behind 3 Great Optichannel Experiences
How can any business build a positive brand relationship with its consumers? The only way to do that in 2020 is to create awesome optichannel customer experiences. People don’t remember [...]
WWTT? Philadelphia Cream Cheese Exposes Thanksgiving Cover-Up in New Ad
For Thanksgiving, Philadelphia Cream Cheese worked with independent advertising agency Gut to create a new omnichannel campaign in the U.S. to creatively "expose" the Thanksgiving cover-up that has gone on [...]
Omnichannel Marketing Is Preferred by 85% of Consumers
With the advent of the Internet and social media, choosing the right marketing channel to distribute your message to your target audience and create a stronger relationship with them is [...]
4 Mistakes Multichannel Marketers Make and Lose Customers
Most businesses today understand the importance of multichannel marketing. They invest in SEO, PPC, social media, and even trade shows and conferences. However, if your hard-fought marketing budget is not [...]
3 Martech Tools to Optimize Direct Mail Campaigns
The powerful targeting of direct mail can help you punch through all the marketing noise people are exposed to each day. Martech tools provide ways to make an even greater [...]
Direct Mail Informed Delivery Enhances Your Campaigns
Are you ready to get more out of your direct mail campaigns? Direct mail is a very powerful marketing channel that can be enhanced by adding Informed Delivery.
3 Ways to Combine Direct Mail With Digital Marketing
When you combine your direct mail with digital marketing, you enhance it and drive better results. There are many ways to add digital to your direct mail campaigns in a [...]
How to Consider the Buyer’s Journey, Not Just the Channel
We are obviously living in a multichannel marketing environment, whether we are marketers or consumers. Every conceivable channel is being optimized for marketing, and in a capitalistic society, that is [...]
5 Multichannel Video Marketing Tactics to Engage Holiday Shoppers
Utilizing a multi-pronged holiday video marketing approach enables marketers to take their seasonal performance to the next level by increasing visibility through social media platforms and search, while also boosting [...]
How a CDP Can Be Used to Build Consumer Trust & Comply With GDPR
How a CDP can be used to ensure accurate first-party data and consistent brand messaging – which help build consumer trust – while also maintaining compliance with consumer data protections [...]