Generational Marketing

Omnichannel Marketing Is Preferred by 85% of Consumers

Headshot of Barbara A. Pellow
By Barbara A. Pellow

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With the advent of the Internet and social media, choosing the right marketing channel to distribute your message to your target audience and create a stronger relationship with them is now more complicated. With all these choices, what’s important is to focus on selecting the right media channels for your customer base … both online and offline.

Last week, I had the opportunity to participate in a webinar with Liz Miller, SVP of Marketing from the CMO Council.

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Headshot of Barbara A. Pellow

Barbara A. Pellow

A digital printing and publishing pioneer and marketing expert, Barbara Pellow helps companies develop multi-media strategies that ride the information wave whether it is developing a strategy to launch a new product, building a strategic marketing plan or educating your sales force on how to deliver an effective value proposition.  She brings the knowledge and skills to help companies expand and grow business opportunity.  Barb has had a number of high-profile marketing and sales positions including Chief Marketing Officer for the Kodak Graphic Communications Group, Corporate Vice President of Marketing for IKON Office Solutions, and Vice President and General Manager for the Xerox Document Production Systems Group.  She also served as the Gannett chair in integrated publishing sciences in Rochester Institute of Technology's (RIT) School of Printing Management and Sciences (SPMS). Most recently, Barb was the Group Director for Business Development at InfoTrends.  She is currently the Manager of Pellow and Partners, LLC.

Barb can be reached via email at barb@pellowandpartners.com (Mobile, 585-734-2228)

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