AnnMarie Wills
AnnMarie Wills is the founder and CEO of Leverage Lab, LLC the first Customer Data Platform agency, offering strategic, deployment, activation and technical services to companies harnessing the transformational power of CDP technology. AnnMarie brings more than 20 years of experience helping media organizations maximize their data competency and opportunity. During her career AnnMarie has conceptualized, built and launched numerous data products and modernized audience operations for notable companies like Penton Media, Knight Ridder, SourceMedia and Vance Publishing. Contact AnnMarie at annmarie.wills@leveragelab.com or connect on LinkedIn.
Real-World Ways to Use Data to Improve Customer Experience
Whether you call it a funnel, a flywheel, a tower, a loop, a corridor, or any of the many terms we use to describe the customer journey, there’s one common [...]
How a CDP Can Be Used to Build Consumer Trust & Comply With GDPR
Performance Marketing
How a CDP can be used to ensure accurate first-party data and consistent brand messaging – which help build consumer trust – while also maintaining compliance with consumer data protections [...]
Exploring the Use Cases for Customer Data Platforms
Media
Customer data platform (CDP) technology is capturing the attention of marketers and technologists for some very good reasons. CDP’s solve age-old data management issues that have hung around marketer’s necks [...]
Exploring the Use Cases for Customer Data Platforms
Performance Marketing
The key to the successful adoption of a CDP and its capabilities is a deep understanding of the use cases and how they apply to your organization. The use cases [...]
What Facebook’s Ban of 3rd Party Data Means for Media Companies
Over the past few days, Facebook announced two significant changes positioned as privacy enhancing moves. One of those changes went under the radar, but the other change has some people [...]