Facebook Updates Dynamic Ads, Extends Them to Instagram
Facebook announced several updates to its dynamic ads (formerly dynamic product ads), including the expansion of the ad unit to Instagram, as well as updates to custom audiences for websites.
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Facebook announced several updates to its dynamic ads (formerly dynamic product ads), including the expansion of the ad unit to Instagram, as well as updates to custom audiences for websites.
The social network announced Tuesday that dynamic ads are now available on Instagram, and that travel brands can now take advantage of dimensions, location and time specifically tailored for their industry.
Facebook added that brands using custom audiences for websites can now better target users who demonstrated “stronger intent,” such as by visiting sites repeatedly or spending long periods of time on those sites.
The social network offered more details on the expansion of dynamic ads to Instagram in a Facebook for Business post:
Dynamic ads automate product advertising by showing people ads featuring items they’ve expressed interest in—either by viewing it or adding it to their cart—or items related to ones they’ve shown interest in or purchased.
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