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Verizon Media pushed a programming lineup heavy on 5G-enabled content formats at its first NewFront event since a companywide restructuring scaled back the carrier’s media business aspirations in favor of a more singular focus on building out its next-generation network.
The tech-centric slate included a “shoppable” Yahoo Play series called Hypezilla, in which viewers can use augmented reality to virtually try on featured products, and a mixed-reality immersive journalism studio in partnership with outlets like USA Today, Time and the Associated Press.