Web Design

Does Flat Design Forsake Response?

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By Carolyn Goodman

When I first became aware of the Internet, I was running the Toronto office of direct marketing agency Cohn & Wells (later purchased by EURO RSCG). I had met a young guy (with purple hair) who worked down the hall and when I asked what he did, he introduced me to the World Wide Web. It was 1995.

Our largest client, Bell Canada, was launching a campaign to defend itself against telecommunications deregulation and I wanted to include a website as a response mechanism in order to support their position as an innovative industry leader.

The

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Headshot of Carolyn Goodman

Carolyn Goodman

A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.

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