The online experience for 1.3 billion people with disabilities remains woefully limited at best.
The ad goes on to note that millions of Americans with disabilities can’t use many websites to do basic tasks such as ordering food or applying for a job.
Errors, temperamental plugins and rogue updates can turn the relationship between a website and its owner into something quite contentious.
It’s an important win as the company fights numerous regulatory battles.
That barrage of options and possibilities can be hard to resist, which is why so many websites begin to look more like Frankenstein’s monster than Prince Charming. All of those [...]
Over time, the simplicity of Google’s results page has clearly eroded. In the beginning, Google’s clear user interface was beloved to search users for its ease of access and clarity. [...]
Many e-commerce sites redesign and relaunch with a new look in the fall to capture the attention of holiday shoppers. One of the stated goals of most site redesigns is [...]
In deciding how to tackle a marketing problem, you should consider whether insider expertise, an outside perspective, or a combination of the two will lead to the best possible outcome.
Taking small actions on a regular basis are likely lead to more meaningful improvements to your website marketing than a large investment in a website “refresh” or relaunch every two [...]
Your CMS should support your website design by allowing content editors the control they need without unfettered access to the site's look and feel.
Getting website visitors to stick around is critical in moving them through the buying cycle. Here are the aspects of your site to focus on to increase engagement and conversion.
Building websites doesn't have to be painful or frustrating. Proper planning and air-tight documentation will make the process smooth — and the results much more effective.
If you build a coalition of champions for your digital marketing as you're building your website, you'll find them an extremely helpful group once your marketing is underway.
Whatever digital marketing problem you’re grappling with, an open mind and altered perspective can power innovative thinking and extraordinary marketing results.
Human-centered design thinking has influenced much of the way that companies think about user and customer experience, and for the better. Because customer experience is becoming an important vehicle through [...]