The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles
The publisher, like much of the industry, has seen traffic steadily decline.
More With the Same: How Future’s In-House Tech Boosts Ad Viewability and Revenue
Its acquisition Kiplinger saw an 11% boost in ad viewability after one month on the platform.
Squarespace Wants to Build Your Website With Help From Icons, Starting With Björk
The brand celebrates its annual refresh with exclusive templates inspired by creative legends.
3 Ways to Boost Digital Engagement With Better Accessibility Solutions
The online experience for 1.3 billion people with disabilities remains woefully limited at best.
AccessiBe’s Galvanizing Campaign Calls for Better Web Accessibility
The ad goes on to note that millions of Americans with disabilities can’t use many websites to do basic tasks such as ordering food or applying for a job.
Wix Takes On WordPress by Bringing to Life the Frustrations of Website Management
Errors, temperamental plugins and rogue updates can turn the relationship between a website and its owner into something quite contentious.
Google Wins in Supreme Court Case Against Oracle
It’s an important win as the company fights numerous regulatory battles.
Website Features You Don’t Really Need
That barrage of options and possibilities can be hard to resist, which is why so many websites begin to look more like Frankenstein’s monster than Prince Charming. All of those [...]
Why Google Going to the Dark Side Is Bad for Advertisers
Over time, the simplicity of Google’s results page has clearly eroded. In the beginning, Google’s clear user interface was beloved to search users for its ease of access and clarity. [...]
Site Redesigns Don’t Always Improve Search Results
Many e-commerce sites redesign and relaunch with a new look in the fall to capture the attention of holiday shoppers. One of the stated goals of most site redesigns is [...]
Digital Marketing Strategy Involves Knowing When to Seek an Outside Perspective
In deciding how to tackle a marketing problem, you should consider whether insider expertise, an outside perspective, or a combination of the two will lead to the best possible outcome.
Striving for Continuous Website Marketing Improvement
Taking small actions on a regular basis are likely lead to more meaningful improvements to your website marketing than a large investment in a website “refresh” or relaunch every two [...]
How to Keep Your Website Designs From Becoming Hot (Visual) Messes
Your CMS should support your website design by allowing content editors the control they need without unfettered access to the site's look and feel.
Improving Website Engagement Means Getting Your Site Visitors to Stay
Getting website visitors to stick around is critical in moving them through the buying cycle. Here are the aspects of your site to focus on to increase engagement and conversion.
The Easiest Part of Building Websites
Building websites doesn't have to be painful or frustrating. Proper planning and air-tight documentation will make the process smooth — and the results much more effective.