Do Marketers Need to Become Data Scientists?

Marketers might not need to become data scientists, but they still need to learn to use the tools available to them to develop better campaigns targeted toward individuals.

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As social media becomes a bigger part of marketing strategies, marketers are looking for ways to validate the investment. This means using the data from social campaigns to drive and optimize campaign performance. However, the challenge is figuring out which bits of data are the most important and how to leverage that data to impact the bottom line.

So it follows that one of the biggest trends of 2015 is a rise in social analytics that provides actionable insights.

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