Digital Transformations Are Forcing Brands Like Keds and Pernod Ricard to 'Change or Die'

The 2 companies are overhauling how their teams work

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About a year ago, Keds started noticing that women were posting lots of photos of themselves on social media wearing the brand’s shoes at weddings. So, its social media and web developer teams started working together to create a shoppable feed that pulls in social posts on

It may seem like a relatively minor move, but it’s the kind of project that speaks to Keds’ larger goal of becoming more collaborative and agile as it goes through a so-called “digital transformation.”



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