Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Native advertising has taken many forms since it started becoming the norm for publishers. From written articles that look like editorial content to fully produced video series, brands have worked with publishers to find ways to connect with an already engaged audience.