Diageo Acquires Another Ready-to-Drink Alcohol Brand Loyal 9

Following a recent purchase of Lone River Ranch Water

a loyal 9 drink next to a basket of a lobster roll in front of wave crashing
Annual U.S. retail sales of ready-to-drink cocktails rose 79% to $664 million last year. Loyal 9

Diageo, the spirits giant behind Johnnie Walker, Crown Royal and Don Julio, has purchased ready-to-drink (RTD) cocktail brand Loyal 9 from Sons of Liberty Spirits Company.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.