When a brand interrupts your online shopping spree to offer a 15% discount in exchange for your phone number, ignoring it and paying full price feels pretty indefensible. Then you start receiving a constant stream of texts with abandoned cart reminders and flash sale notifications, and pretty soon you’re wondering why you didn’t just spend an extra $4 on those scented candles.
Click for more from this issue
This story first appeared in the Sept. 20, 2021, issue of Adweek magazine. Click here to subscribe.
