Despite Instagram’s Surging Growth, Adoption by Brands Remains Slow

Instagram is now one of the top five social sites on the Internet, but less than 50 percent of brands consider it a primary choice for their marketing efforts. Perhaps it's time for brands to think again.

Instagram experienced surging growth in the fall of last year, landing it among the top five social sites on the internet. Some new research from digital marketing firm Yesmail shows that while Instagram is growing quickly, marketers are not taking advantage of this emerging network.