Facebook Expands Desktop Video App Ads, Carousel Mobile App Ads

The social network introduced the use of video for desktop app ads in early May, for “select partners,” and principal, monetization Robby Banks said in a developer blog post that the option is now available to all partners, via Power Editor, the ads create tool, the ads application-programming interface and Facebook Marketing Partners.

Banks wrote:

The video unit has similar functionality to our mobile app ads: It’s eligible to play automatically in News Feed; there is a persistent call to action over the video pop-up for ads rendering on the right-hand side of the page; and all videos now have an end card that appears after they finish, with options to replay it or install the game.