Magazine

Dedicated Amazon Teams Are Helping Brands Develop Platform-Specific Marketing Tactics

Shops are tailoring their services to tackle the ecommerce giant

money-amazon-CONTENT-2018 — Agencies are adding divisions to help navigate the platform’s complexities, as they once did for Google.Sources: Amazon, Getty Images

July 8, 2018

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Google released its self-service pay-per-click advertising platform AdWords in 2000, revolutionizing the digital advertising industry. One side effect: a cottage industry of specialized agencies to help brands navigate the new format.