Magazine

Dedicated Amazon Teams Are Helping Brands Develop Platform-Specific Marketing Tactics

Shops are tailoring their services to tackle the ecommerce giant

Agencies are adding divisions to help navigate the platform’s complexities, as they once did for Google.Sources: Amazon, Getty Images
By Lisa Lacy

July 8, 2018

Google released its self-service pay-per-click advertising platform AdWords in 2000, revolutionizing the digital advertising industry. One side effect: a cottage industry of specialized agencies to help brands navigate the new format.

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This story first appeared in the July 9, 2018, issue of Adweek magazine. Click here to subscribe.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

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