Dedicated Amazon Teams Are Helping Brands Develop Platform-Specific Marketing Tactics

Shops are tailoring their services to tackle the ecommerce giant

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Google released its self-service pay-per-click advertising platform AdWords in 2000, revolutionizing the digital advertising industry. One side effect: a cottage industry of specialized agencies to help brands navigate the new format.

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This story first appeared in the July 9, 2018, issue of Adweek magazine. Click here to subscribe.