How Auto Brands Can Rev Up Engagement With 360 Media

Opinion: Should auto brands bother with 360 content? What’s the return on investment?

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Facebook introduced 360 videos and photos with the aim to let people share a “more immersive view of the world.” This innovation was met with enthusiastic participation from marketers, and to date, brands have published more than 28,000 posts that contain 360 media.

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