Darsana Vijay Social Pro Daily 4 Winning Strategies for Insurance Brands on Social Opinion: Progressive got more mileage out of Flo than Nike did from LeBron James. Social Pro Daily How Auto Brands Can Rev Up Engagement With 360 Media Opinion: Should auto brands bother with 360 content? What’s the return on investment? Social Pro Daily How Cause-Related Social Marketing Drives Results for CPG Brands Opinion: How do personal care and home care brands that promote and sell diapers, disinfectant, laundry soap and toilet paper engage successfully with their audiences on social media? Social Pro Daily The Key to Social Success for Airlines: Be More Human Opinion: While negative incidents often go viral on social media and dominate the conversation, it’s easy to forget the many examples of positive engagement that airline brands receive from customers every day on social media.