Why the Twitter-NFL Deal Is a Hail Mary That Will Work

Televised football will never become as antiquated as a rotary phone, but this deal will keep it from losing momentum over the next few years.

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There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal, for instance, one kid guesses that it means the phone is “loading or searching.”

A good candidate for that list is linear TV. Have you ever had to explain to a child how you used to have to wait to watch your favorite TV program, and if you missed it, you wouldn’t get a chance to see it again? Today, you can access most of your favorite programming any time, on-demand, and you can usually find what you’re looking for on your desktop or mobile device, even for event viewing.

If

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