The BuzzFeed-style Instagram quiz trend made its way to the vineyard courtesy of Curate & Co., a public relations and social media agency that specializes exclusively in the food and beverage industry.
Curate & Co. debuted its Which Grape Varietal Are You? augmented reality Instagram filter earlier this week, and it said the filter tallied over 500,000 organic impressions, including from digital influencers such as @ChelLovesWine, @ByTheStem, @MariaBoterob and @GrapeChic.
The filter was developed via Facebook’s Spark AR tools, which enable creators to develop AR experiences for Facebook and Instagram.
Instagrammers can access it by going to Curate & Co.’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in