3 Simple Ways to Handle User-Generated Content Rights Management

Increasingly, major retailers and brands are incorporating user-generated content alongside more traditional e-commerce content.


Visual content is the backbone of any e-commerce site. In today’s programmatic world, not only does that content live on the e-commerce site–it frequently serves to pull people to the site from search advertising and retargeting ads. So it behooves brands to make e-commerce content compelling. And yet, for the vast majority of brands and retailers, e-commerce content isn’t created for inspiration, it’s built for accuracy.

User-generated content is changing this. Increasingly, major retailers and brands are incorporating UGC alongside more traditional e-commerce content to give consumers both accurate representations of products and inspirational ways to envision products in the lives of consumers.

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