3 Simple Ways to Handle User-Generated Content Rights Management

Increasingly, major retailers and brands are incorporating user-generated content alongside more traditional e-commerce content.

Visual content is the backbone of any e-commerce site. In today’s programmatic world, not only does that content live on the e-commerce site–it frequently serves to pull people to the site from search advertising and retargeting ads. So it behooves brands to make e-commerce content compelling. And yet, for the vast majority of brands and retailers, e-commerce content isn’t created for inspiration, it’s built for accuracy.