Could Social Media Drive Turnout of Young Voters?

The "register to vote" campaigns on social media could have the biggest impact on young voters--a group traditionally seen as less engaged in the political processes.


Social media has made a big impact on election cycles in the U.S. While social media can reduce polarization, it can also become a check on politicians or a mouthpiece for political agendas. One area where social networks are having a positive impact is on potential voter turnout, as several sites increase their get-out-the-vote efforts.

Just last week, Twitter partnered with Pew Research Center and Google in an effort to disseminate information about polling place locations and ballots.

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