Could Celebrity Robot Doppelgangers Be the Future Stars of Advertising?

A Beyoncé droid would cost $100,000 to make

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CANNES, France—A celebrity android costs $100,000 to build, but it could literally be a moneymaking machine. That's why Dentsu, Japan's huge ad agency, is so interested in these robot doppelgangers.

Dentsu already owns one, based on Japan's popular cross-dressing TV host Matsuko Deluxe. The android version is called Matsuko-Roid, and it hosted a talk at the Cannes Lions International Festival of Creativity.

Matsuko-Roid is a star in its own right, independent of the original Matsuko Deluxe.

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