Performance Marketing

A Corporate Blogging Primer, Part 2

Headshot of Jim Gilbert
By Jim Gilbert

In part 1 of this series, I discussed the many ways to add value to your blog and cement your brand to your readers — essentially your customers and prospects. In part 2, I get a bit personal, offering some tips I’ve used to build my personal direct marketing blog and others.

As a direct marketing consultant, blogging has been a powerful tool for me as part of my overall networking strategy. While I do plenty of in-person networking, I much prefer the newfangled way of using my blog and social media to drive lead generation and ultimately customers my way.

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Headshot of Jim Gilbert

Jim Gilbert

Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the 'next level.' He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.

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