A Corporate Blogging Primer
When used correctly, blogs can be an excellent tool for engaging prospects and customers — especially in today’s environment, when the companies we deal with are more machine than human. We call in and get interactive voice response rather than a live person. We read FAQs instead of speaking to customer service reps. It’s an isolated feeling.
So when I create a blog, I do the following three things:
- make it as human as possible;
- make it as interactive and engaging as possible; and
- have it add value to the customer experience as a whole.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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