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Content Marketing After the Sale

Andrew-Schulkind
By Andrew Schulkind

If the content you’re creating is aimed only at prospects and leads, you’re missing an important marketing opportunity. Content marketing to existing clients will help you increase revenue and ROI for your content marketing program.

First and foremost, paying attention to clients after the sale in ways that appear (to the client) to go above and beyond is one of the best ways to build the kind of emotional connection that creates raving fans and lifelong clients.

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Andrew-Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

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