Content Marketing for Profitability
Content marketing isn’t just about results — it’s about profit. And the more efficient your content marketing, the more profitable.
One way to amp up your efficiency is to get more out of each piece of content you produce. This requires attention to two areas of content marketing: adapting content for different formats and promoting your content across multiple channels.
Adapt Content for Multiple Formats
The “adapt or die” imperative isn’t as dire for content marketers as it is for, say, an animal trying to blend into its surroundings.
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