Why You Are a Sucker for Buying Anything Related to Content Marketing

By now you know I wrote a book about how the term social media is bullshit. "Social Media" doesn’t mean anything. It’s just this amorphous term that was adopted by marketers around the same time their previous empty term, Web 2.0, was cooling off in terms of popularity. So now that social media is likewise fading in use, “content marketing”, which like social media is equally empty and devoid of usefulness, is starting to take its place.

By now you know I wrote a book about how the term social media is bullshit. “Social Media” doesn’t mean anything. It’s just this amorphous term that was adopted by marketers around the same time their previous empty term, Web 2.0, was cooling off in terms of popularity. So now that social media is likewise fading in use, “content marketing,” which like social media is equally empty and devoid of usefulness, is starting to take its place.

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