Consumers Expect a Lot More Out of Brands on Social Media Than You Might Think

A Sprout Social survey found that people believe businesses can help unify them

53 percent of respondents said they feel connected when a brand’s values align with their own Eva-Katalin/iStock

Can brands do what government and political leaders apparently cannot and use social media to help foster connections between people and bring them together?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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