Consumers Expect a Lot More Out of Brands on Social Media Than You Might Think

A Sprout Social survey found that people believe businesses can help unify them

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Can brands do what government and political leaders apparently cannot and use social media to help foster connections between people and bring them together?

A recent report by Sprout Social, “Creating Connection: What Consumer Want From Brands in a Divided Society,” found that people are expecting a lot of social media in general and brands in particular.

Sprout Social surveyed over 1,000 consumers in a bid to understand their desires for greater connections with brands and each other, as well as how brands can benefit from doing their part to make those connections.

The social media management solutions provider found that four out of five consumers believe society is more divided now than ever before, with 68 percent pinning the blame on government and political leaders and 55 percent fingering social media.




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