Consumers Expect a Lot More Out of Brands on Social Media Than You Might Think

A Sprout Social survey found that people believe businesses can help unify them

53 percent of respondents said they feel connected when a brand’s values align with their own Eva-Katalin/iStock

Can brands do what government and political leaders apparently cannot and use social media to help foster connections between people and bring them together? David Cohen is editor of Adweek's Social Pro Daily.