Consumer Rights Management Is the New Battleground for Data-Driven Marketers

What value will people put on their own data?


Author, consultant and TV host, Bonin Bough is our Adweek Advisory Board chairman. He will be spotlighting Advisory Board members each month on relevant industry news and trends.

This month I spoke with Jon Suarez-Davis about his thoughts on how marketers need to pivot with respect to changing privacy laws, now and in the future.

Jon is svp, marketing innovation and CMO programs for Salesforce Marketing Cloud, which incorporates Salesforce’s highly valued CRM data. Jon also spent years in the agency world and honed his brand skills as a global digital strategist at The Kellogg Company.

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