Portrait of Bonin Bough

Bonin Bough

Bonin Bough is co-founder and chief strategy officer at Group Black. He has worked for billion-dollar CPG brands including Mondelez, PepsiCo., Oreo, Cadbury's, Gatorade and Frito-Lay. He has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s Internationalists of the Year. He is also an author and a CNBC television host.

Alt Image Text

Happy 50th Birthday, Hip-Hop. You Transformed Culture

Voice

Music streaming sales are dominated by top R&B and hip-hop artists, but the real value lies in the cultural significance.

Alt Image Text
Alt Image Text

How AI Encourages Marketers to Be More Thoughtful With Data

The Future of Identity

Regulations or not, companies should see artificial intelligence as an ally.

Alt Image Text

As the Advertising Industry Changes, Cannes Tries to Keep Pace

Cannes Lions

Particularly around inclusivity and allowing consultancies to attend the event.

Alt Image Text
Alt Image Text
Alt Image Text
Alt Image Text

To Succeed as Publishers, Brands Must Shed Midcentury Mind-set

Brand Marketing

It's time to get real. For the last five years, all we've been hearing is that brands are publishers. This means that for the last five years not only have [...]