Consider Something Better Is Raising Funds for Black Women Founders

Whitney Brown and Lauren Napier challenge corporations to each invest $250,000 to support entrepreneurs

Photos of Lauren Napier and Whitney Brown
Lauren Napier, left, and Whitney Brown, right, want more than just tweets from corporate leaders—they want to see Black women-owned businesses funded. Consider Something Better

Black consumers spend at least $1.3 trillion a year in the American market. And even though Black women lead or dominate consumer spending in several sectors—from ethnic hair care products to fragrance and feminine hygiene—Black women founders have only received 0.2% of venture capital funding.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.
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