Connecting With Gen Z: A Playbook for Digital Marketers

The digital marketing world is fixated on millennials, but the next generation of consumers is coming of age. Generation Z, also known as “post-millennials,” commonly refers to the cohort of individuals born after 1996.

The digital marketing world is fixated on millennials, but the next generation of consumers is coming of age. Generation Z, also known as “post-millennials,” commonly refers to the cohort of individuals born after 1996.