The Complete Guide To Using YouTube Insight To Monitor Your Viral Video Success

Most people measure the success of their YouTube video campaigns by views alone and aren’t even aware of the fact that YouTube offers a much more in depth system of analytics. The video site’s analytics program, called YouTube Insight, can tell you everything from the age of your viewers to which parts of the world you are most popular in, how people are discovering your videos and more. However, if you aren’t versed in reading analytics and charts it can be hard to navigate and understand this information. For this reason we’ve put together this guide to YouTube Insights to help you better understand the success of your online video campaigns.

If you are ready to start measuring the success of your YouTube video campaigns using Insight, the first thing you need to know is how to get to the Insight page, which isn’t exactly intuitive if you don’t know what your looking for. The best way to get to Insight is by going to your ‘My Videos’ page. You can then click the ‘Insight’ tab in the navigation bar at the top of the page to see the analytics for all of your videos, or click the ‘Insight’ button on a specific video to see the analytics for that particular video. For the purposes of this guide, we are going to click on ‘Insight’ from the navigation bar to see the analytics for all of our videos. If you are following along, the page you arrive at should look something like this: