Coca-Cola Wants to Use AI Bots to Create Its Ads

Algorithms can already pick music and write copy

AI is poised to shake up ad creative. Sources: Coca Cola

BARCELONA, SPAIN—Coca-Cola is one of the most beloved brands in the world and is known for creating some of the best work in the advertising industry. But can an AI bot replace a creative? Mariano Bosaz, the brand’s global senior digital director, wants to find out.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.