Performance Marketing

The Citizen Developer Tool Is Here for Marketers

Headshot of Kat Powers
By Kat Powers

It used to be that marketers needed to write sophisticated codes to build software to send bulk emails, make a report out of telephone data or add up the number of conversions in a week. Lacking that skill, you needed to buy something that fit right out of the box, or you needed to throw your weight around to get on the IT developer’s calendar.

Those days are gone, and the days of the citizen developer are here.

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Headshot of Kat Powers

Kat Powers

Kat Powers leads the content team at CabinetM, as the editorial director. CabinetM is a platform enabling full lifecycle support around digital tool discovery, qualification, implementation and management by individual marketers and throughout enterprise organizations. Before joining CabinetM, Kat was a spokesman with the American Red Cross, serving as Chief of Disaster Public Affairs during the Boston Marathon Bombing relief effort. The book she wrote after leaving the Red Cross, “The Week That Made Boston Strong” focused on fellow communications pros who responded during the crisis. Before joining the Red Cross, Kat was a newsroom leader for 19 years, building a generation of reporters in the Greater Boston area. An award-winning journalist in her own right, Kat’s work has been highlighted in textbooks, classrooms and as a lecturer at the Poynter Institute. She continues to mentor journalists, preferring now to bask in their accomplishments. When she’s not writing or pedaling slowly on her bicycle, she’s debating at least one of her three sons.

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