Kat Powers
Kat Powers leads the content team at CabinetM, as the editorial director. CabinetM is a platform enabling full lifecycle support around digital tool discovery, qualification, implementation and management by individual marketers and throughout enterprise organizations. Before joining CabinetM, Kat was a spokesman with the American Red Cross, serving as Chief of Disaster Public Affairs during the Boston Marathon Bombing relief effort. The book she wrote after leaving the Red Cross, “The Week That Made Boston Strong” focused on fellow communications pros who responded during the crisis. Before joining the Red Cross, Kat was a newsroom leader for 19 years, building a generation of reporters in the Greater Boston area. An award-winning journalist in her own right, Kat’s work has been highlighted in textbooks, classrooms and as a lecturer at the Poynter Institute. She continues to mentor journalists, preferring now to bask in their accomplishments. When she’s not writing or pedaling slowly on her bicycle, she’s debating at least one of her three sons.
7 Campaign Tools That Will Keep Fundraisers and Donors Happy
When running a gala, an auction or a campaign, don’t use up volunteer time making sure the numbers are right — automate the process with fundraising management tools.
5 Tools for Tracking SEO Competition
You’ve read up on SEO, you’ve checked to see how customers find you on the Web and made your content reflect that reality… but are you doing as well as [...]
7 Quiz Tools to Engage With Customers
What marketing tool are you most like? Are you the number-crunching analytics tool or the dreamy content creating tool reaching for the stars?
6 Multichannel Analytics Tools to Measure Your Efforts
What gets measured gets managed, the saying goes, and that’s critical when you’re putting a message across multiple channels. For all the staff time on graphics, social media messaging, newsletters, [...]
The Citizen Developer Tool Is Here for Marketers
It used to be that marketers needed to write sophisticated codes to build software to send bulk emails, make a report out of telephone data or add up the number [...]
6 Tools to Make Interstitial Ads Part of Your Holiday Tradition
We’ve made it past Labor Day and the kids are back to school, so you know what’s coming: Holiday advertising. Didn’t think that was coming so soon? Don’t panic. Just [...]
Explainer Video Tools for Control Freaks
Cute and memorable: We’ve all seen those basic explainer videos that show you how to scramble an egg, use complicated software or understand science. It shouldn’t be that hard to [...]
9 Tools to Protect Brand Images
Brand stewards, we know where you plant your flag. You spent time, tears and treasure getting the artwork just right. Your logo is clean and clear, its colors are perfect, [...]
Gotta Catch ‘Em All: Get Ads in Video Games
Welcome to in-game advertising, where vendors will help you serve ads to gamer networks, serve as a gamer network and give you options on what level of gamer you wish [...]
12 Email Drip Campaign Tools for Startups
It’s so awesome that you’ve spent the summer getting your product in gear. There’s so much you did, from concept to beta testing, to collecting emails for interested folks. So, [...]