Check Out Facebook's SXSW Activation Highlighting Its Many Advertising-Based Services

With an emphasis on entertainment and mobile video

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Facebook on Sunday opened up its South by Southwest activation to showcase many of the tools, insights and services it offers to marketers. The company is one of countless tech players exhibiting their wares in sizable spaces in downtown Austin, Texas.

“Everyone who comes here wants to learn, listen and share, and we’re no different,” said Bob Gruters, Facebook’s U.S. group director, entertainment, technology and connectivity, multicultural. “This is an amplified stage.”

Gruters and his colleagues are looking to amplify the message of mobile video in particular, after Facebook revealed its largest



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