Case Study: How LightViper Leveraged Facebook To Promote Business-to-Business Services

Get advice from qualified sources. Plan well. Start small. Check results and tweak the plan. Be persistent. Watch for orders. Those were the steps taken by niche B2B data transport company Fiberplex when it decided to advertise its LightViper brand on Facebook. LightViper’s approach has moderate costs, stays “within the box” and serves as a model for other B2B companies who are considering advertising on social media platforms.