Cartoon Marketing and the Modern Customer

Does the modern customer respond to cartoon marketing? Wall Street Journal cartoonist Stu Heinecke says the answer is a resounding “yes.” In his book Drawing Attention, Heinecke shares “test-proven secrets” for marketing using cartoons.

In direct contrast to famed advertiser, David Ogilvy, who said “humor doesn’t work,” Heinecke believes that cartoons are an essential part any successful marketing campaign. And he can prove it. His customers report doubling their open rates with the inclusion of cartoons — particularly via email — with similar results for B2B.

“Cartoons have always given me an unfair advantage,” Heinecke told SocialTimes.