Internet Marketing

‘Who Cares?’ Online May Overtake Offline Spending in 2018

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By Chet Dalzell

I found it quaint when my server at a hotel restaurant came up to me and said this morning, “Would you like to see today’s paper with your breakfast?”

“No, thank you,” I said. I actually had had this week’s print issue of The Economist with me, and opened that to read, instead. As I looked around the room however, most everyone who was reading anything was doing so on their smartphones.

While my youthful eyes (that’s a joke) still prefer print for reading, and I still prefer print for pictures, the truth is that even my own preferences for print in many instances have fallen away to smartphone, tablet, and PC demands and consumption habits.

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Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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