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Competition: Another Big DC Week for Tech (Where Do We Go From Here?)

When the leaders of Amazon, Apple, Facebook, and Google come to Washington, you know there’s going to be a lot of posturing – and it’s usually not (just) from the [...]

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How to Integrate AI Tech Into Each Step of the Customer Journey

The Customer Lifecycle. The Sales Funnel. The Buyer’s Journey. All of these phrases are similar expressions of the same thing. They're used to describe the process that it takes for [...]

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Rising Above the ‘Noise’ of Digital Marketing With Direct Mail

As marketers, we have to ask ourselves how much "noise" we will be required to make to have our offerings heard against this cacophony of messages and how much our [...]

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The Importance of Always Having a Solid Email Marketing Program

As we all adjust to what may be our new normal, digital marketing becomes ever more vital. Now is not the time to go dark, even if you can’t meet [...]

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Are You Taking a 360 Degree View of Content Marketing?

Creating content that relates to customers and builds engagement has consistently been the top challenge for marketing departments. Many marketers feel like they're just shooting in the dark in terms [...]

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What Did You Do on Data Privacy Day 2020? Do Tell Us.

Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions. As business organizations — and marketers [...]

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3 Tips for Search Engine Optimization on a Budget

You do not have to break the bank to get quality SEO results. But you do need to figure out the metrics that matter when it comes to delivering a [...]

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Flash — It’s Gone: In 2020, Google Search Will Ignore Adobe Flash

When it first launched, Flash was the answer to a static Web, providing rich animation and action. Flash was eagerly welcomed and embraced by Web developers and users. It grew [...]

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Have We Ruined 1:1 Marketing? How the Corner Grocer Became a Creepy Intruder

When Don Peppers and Martha Rogers wrote “The One to One Future: Building Relationships One Customer at a Time” in 1993, the Internet was a mere twinkle in Al Gore’s [...]

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10 Key Considerations for Programmatic Partner Selection

The concept of in-housing programmatic advertising is alluring. After all, it removes the middle-man and increases the revenue earned on every buy. But, in-housing programmatic comes with often-times insurmountable obstacles [...]

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Think of Food Nutrition Labels. Now, There’s Audience Data Labeling

This summer — this “nutritional” label for commercially available audience data, which vendors, agencies, advertisers and publishers can use to understand the sourcing of targeting data and how it is [...]

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Dare to Scare: What If ‘They’ Closed the Internet?

But what if “they” — starting with policymakers in this country — took the extreme step of mimicking Europe, eschewing third-party data collection and use, destroying all of the free [...]

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Concerned About Amazon’s Growing Digital Ad Business? Turn to Email

Amazon’s rise as an advertising force means more marketers will move their digital ad spend. To stay competitive, publishers need to think holistically about new income streams and strengthen predictable [...]

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8 Ways to Increase Digital Ad Revenue by 50% or More

Companies need to take a serious look at their digital ad programs, make needed adjustments, and prepare sales teams for success. From fixing inventory and pricing to launching programmatic audience [...]

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What’s the Price on ‘My Data’? Let the Marketplace Set the Rate

A bipartisan bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining what consumer data is worth; at least when it comes to Big Digital [...]