Which Instagram Photo Filters Are the Most Popular? (Study)

Clarendon is, by far, the most-used Instagram photo filter, both in the U.S. and worldwide, according to a new study by graphic-design program Canva.


Clarendon is, by far, the most-used Instagram photo filter, both in the U.S. and worldwide, according to a new study by graphic-design program Canva.

Canva examined more than 1 million recent photos on Instagram, and its findings included:

  • Gingham, Juno and Lark were the second-most favorite photo filters in the most states, and they were joined by Valencia on the list of third-most-popular filters by state.
  • Worldwide, the second-most-popular filters in terms of number of countries were Juno, Valencia and Gingham, with Lark joining the list of third-most-popular filters by country.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in