Can Social Logins Help Online Retailers Fight Fraud? (Report)

Social logins and social data can help automate the verification process and make fraud detection more effective.

Fraud is a massive drain on resources for many online companies. Ecommerce sites, social networks and advertisers are all worried about bot fraud, ad fraud and payment fraud, as these issues continue to undermine online efforts. However, social and ecommerce sites could work together to curtail fraud by making more use of social logins and social data in general.

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